Blue Ocean #8: Breaking the Value–Cost Trade-Off with AI

More value. Lower cost. Same you. That’s the AI advantage.

There’s this lie business schools love to repeat:

“You can either offer something great… or offer something cheap. Never both.”

But AI doesn’t play by those old rules.

It lets you deliver more personalization, smarter features, and better experiences—without ballooning your costs.

Here’s how you break the trade-off between value and affordability... and mak…