Blue Ocean #9: Pursuing Differentiation and Cost Leadership with AI

You don’t have to be cheap to win. You just have to be clever.

Some brands stand out.
Some brands stay affordable.
Very few manage to do both.

But that’s the new sweet spot—and AI makes it possible.

Let’s break it down:
Differentiation means you’re not like anyone else.
Cost leadership means you’re delivering more for less.

Together, that’s a brand that feels one-of-a-kind and within reach.
Here’s how to get there—with AI …