Why Perplexity Beats Google at Deep-Dive Research
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Google is great when you need fast, surface-level answers.
But when it comes to deep research — the kind that actually gives you an edge in business or writing — it’s like asking a fast-food cashier to cook you a five-course meal.
Google hands you a mountain of links.
You skim, click, bounce around, and maybe cobble together something useful if you’ve got the patience of a saint. Perplexity, on the other hand, acts like a research assistant who’s already done the reading, cut the fluff, and can explain things in plain English.
Instead of searching for hours, you get structured, credible answers in minutes. You can ask it to dig deeper, expand with sources, and connect dots that Google leaves scattered.
The difference is night and day:
one gives you noise, the other gives you knowledge you can actually use.
And if you’re building content, Perplexity doesn’t just save time — it gives you authority.
Readers can smell a copy-paste job from a mile away.
But when your insights come from deeper, more human-like research, people bookmark you. And that’s the whole game.
💌 Know someone who’d appreciate this? Subscribe at GeezerWise.com to get future letters straight to your inbox.