Using Perplexity to Uncover Brand Mentions Across the Web
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Most businesses are flying blind when it comes to their reputation.
You might check your social media notifications, but conversations about your brand happen everywhere — in niche forums, review sites, blog comments, podcasts, and communities you’ve never even heard of.
The problem?
Traditional monitoring tools cost a fortune and still miss half the action. They focus on the obvious platforms, while the real gold — the most engaged, authentic conversations — is happening elsewhere.
How Perplexity helps
Perplexity scans far beyond the big social networks, helping you:
Find direct mentions of your brand — and see the tone behind them
Catch product mentions even when your name isn’t tagged
Spot competitor comparisons that show your market position
Identify pain points you could solve right now
Discover niche communities talking about your space
Step 1: Track direct mentions
See exactly how and where your brand name comes up — good, bad, or neutral.
Step 2: Catch “brand-adjacent” chatter
Your product category may be discussed without your name attached. That’s still your opportunity.
Step 3: Watch the competition
When your competitors are mentioned, do you come up too? In what context?
Step 4: Mine problem discussions
Find conversations about issues your product solves — and join in with value, not spam.
Step 5: Spot influencers and advocates
See who’s already talking about your space and has the ear of your audience.
Step 6: Monitor sentiment trends
Know if the buzz is positive, negative, or shifting — and why.
Step 7: Catch misinformation early
Correct myths and stop bad info from spreading before it does damage.
Step 8: Amplify the good stuff
Highlight glowing reviews, success stories, and praise in your own channels.
Bottom line:
You can’t control every conversation about your brand — but with Perplexity, you can find them, learn from them, and join the ones that matter.
When you know what people are saying (and where they’re saying it), you can protect your reputation, uncover new opportunities, and build stronger connections with your audience.
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