Turning Industry News into Shareable Posts — Instant Analysis
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Most people “share” industry news by dumping a link and adding “Interesting read”
or “Thoughts?” — then wonder why nobody clicks, comments, or cares.
Your audience doesn’t need you to be a news repeater. They need you to be a news interpreter — someone who explains what it means for them.
How Perplexity makes your news posts worth sharing
Perplexity helps you move from link-dropper to trusted analyst by giving you the insight, context, and angles that make people stop scrolling and start engaging.
You can research:
Implications: How does this development affect your audience’s work, business, or daily life?
Patterns: Is it part of a bigger trend or a standalone event?
Timing: How fast is it evolving? What’s coming next?
Perspectives: What do different experts say — and where do they disagree?
Audience concerns: What’s confusing, worrying, or exciting them?
Historical parallels: What happened last time something like this occurred?
Winners and losers: Who benefits, who’s at risk, and why?
Action steps: What should your audience do right now?
Step 1: Give the headline meaning
Don’t just rephrase the news — explain why it matters today.
Step 2: Connect the dots
Link this news to related developments, trends, or market forces.
Step 3: Balance perspectives
Show multiple angles so your analysis feels credible and complete.
Step 4: Address emotions
Acknowledge the hopes, fears, or confusion the news may trigger.
Step 5: Offer next steps
Make your post actionable so readers know exactly what to do with the info.
Step 6: Make it easy to share
Pull out key takeaways, quotes, or insights people will want to pass along.
Bottom line:
Sharing news is easy. Interpreting it is rare.
With Perplexity, you can be the voice that tells your audience not just what happened, but why it matters and what’s next. That’s the kind of post people save, share, and remember.
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