There’s Nothing Worse Than Bots (Unless You’re One of Them)

If your tech drives people away, it ain’t smart... it’s just shiny.

I got an email recently.

“Great tips,” it said, “but there’s nothing worse than bots for customer service.”

I didn’t reply. Not because I didn’t care… because I did.

But because I knew this person wasn’t really mad at me.

They were mad at that one time they tried to cancel a subscription and spent 45 minutes yelling “REPRESENTATIVE!” into their phone like a…