The Grind of Authority Content Creation
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
If you’ve ever tried to build authority online, you already know the hustle isn’t “inspiration and coffee.”
It’s spreadsheets, browser tabs, and long nights staring at a blinking cursor that mocks you.
Everyone says the same thing: “Just publish helpful posts every day.” Or, “Be everywhere. Show up as the expert.”
Sounds great—until you realize your “simple daily post” takes half a day to research, write, edit, format, and share. And that’s before you remember you still have a business to run.
For solo creators, the bottleneck is brutal.
Too much content is needed, not enough time to produce it. You get lost in comparing sources, fact-checking stats, rewriting bland drafts, and praying you don’t sound exactly like everyone else.
Eventually, burnout hits. Blog sections go silent, newsletters get skipped, and your voice gets watered down just so you can keep the wheels turning.
Sure, you’ve tried shortcuts. Maybe a template or two. Maybe a chatbot to bang out summaries. But the results? Meh. Generic. They don’t carry the weight of authority—the synthesis, the sharp insight, the “aha” moment that actually brings readers back.
That’s the problem Comet was built to solve.
Not another “AI writing tool” that spits out cookie-cutter fluff. But a system that actually understands the workflow of solo creators—research, writing, and publishing rolled into one streamlined process.
For those of us who don’t have a team of VAs, editors, and social schedulers… that’s not just nice. It’s survival.
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