The Grind of Authority Content Creation

Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity

If you’ve ever tried to build authority online, you already know the hustle isn’t “inspiration and coffee.”

It’s spreadsheets, browser tabs, and long nights staring at a blinking cursor that mocks you.

Everyone says the same thing: “Just publish helpful posts every day.” Or, “Be everywhere. Show up as the expert.”

Sounds great—until you realize your “simp…