Testing New Sales Channels with Perplexity Data

Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity

Most businesses cling to the same sales channels year after year.

Why?
Because trying something new feels risky, expensive, and — let’s be honest — a little scary.

The trouble is, those “safe” channels can slowly get more expensive, less effective, and harder to scale. Before you know it, you’re running in place while the market moves on without you.