Supercharging Content Ideation: Using Perplexity for Endless Topics
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Running out of content ideas isn’t a sign you’re uncreative — it’s a sign you’re human.
You start strong with the obvious topics, then suddenly the content calendar is empty, and you’re staring at a blinking cursor thinking, “Well, now what?”
Most creators patch this by copying competitors or recycling tired themes. But that just gives you more generic content nobody remembers.
Perplexity hands you a live feed of what your audience is actually curious about right now. No guessing. No scraping from others. Just real questions, real problems, and real opportunities to create unique, valuable content.
How Perplexity Fuels Better Ideas
Audience Questions – Mine forums, comments, and searches for the exact problems they’re voicing.
Follow-Up Topics – Turn one question into a whole series by exploring what comes next.
Micro-Trends – Spot the specific subtopics bubbling up in your niche.
Content Gaps – Identify what competitors aren’t covering well.
Seasonal Spikes – Time your content to ride seasonal interest waves.
Go Beyond the Obvious
Perplexity also helps you:
Experiment with different formats (video, guides, case studies).
Borrow sparks from adjacent industries for fresh angles.
Tap into the emotions (frustrations, hopes, fears) that drive engagement.
Track emerging terminology before it becomes mainstream.
Find controversial takes and myths worth challenging.
The Payoff
With Perplexity, every good idea multiplies into five more. You’re not just filling a content calendar — you’re building a vault of stories, guides, and insights your audience actually wants.
That’s how you stay relevant, memorable, and impossible to ignore.
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