Streamlining Product Development with AI-Driven Insights
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Old-school product development was basically gambling.
You built something, launched it, and crossed your fingers that people wanted it. Most of the time, you discovered—too late—that you’d guessed wrong.
The big mistake? Assumptions.
You assume you know the market.
You assume you know what features matter.
You assume you’re solving the right problems.
Perplexity cuts through all that by showing you what people are actually saying and doing right now. No guessing, no wishful thinking — just real insights, straight from your audience’s mouths.
Smarter Research, Smarter Products
Problem Validation – Learn how your market really describes its pain points.
Feature Priorities – Spot what people truly use vs. what they say they want.
Workflow Mapping – Understand current habits so your product fits seamlessly.
Decision Drivers – Discover the fears, blockers, and motivations behind adoption.
Pricing Perception – See what feels reasonable vs. what feels like highway robbery.
From Development to Growth
Perplexity doesn’t just guide features — it shapes the entire journey:
Better onboarding so users see value quickly.
Smarter integrations so your product works with their existing stack.
Early warning of emerging needs so you can innovate ahead of the curve.
Built-in shareability so users naturally spread the word.
Insights into scalability issues so you’re ready before customers outgrow you.
The Payoff
Product development with Perplexity isn’t about cutting corners — it’s about cutting mistakes.
When you build what people actually need, everything else — marketing, sales, adoption, support — gets a whole lot easier.
💌 Know someone who’d appreciate this? Subscribe at GeezerWise.com to get future letters straight to your inbox.