Spotting Gaps in the Market Using AI-Powered Discovery
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Most businesses compete in crowded markets because they chase the same obvious opportunities as everyone else.
The best opportunities? They’re hiding in plain sight — in the problems people complain about, the workarounds they invent, and the needs no one is meeting well.
How Perplexity helps you uncover them
Perplexity digs into complaints, requests, and unmet needs so you can see where the gaps really are — and fill them before competitors catch on.
You can research:
Frustrations with current products and services
Goals and outcomes existing solutions don’t fully support
Tool combinations people wish were integrated
Underserved segments in large markets
Emerging problems caused by industry changes
Features people say they’d pay for but can’t find
Step 1: Listen for recurring complaints
Frequent frustrations are red flags pointing toward opportunity.
Step 2: Map the goals being missed
Look for desired results current solutions fail to deliver.
Step 3: Watch for workaround combos
When customers bolt two or three tools together, there’s a gap to fill.
Step 4: Target overlooked audiences
Specific demographics, industries, or experience levels often get ignored.
Step 5: Scan for pricing gaps
See where the market has only “cheap” and “premium” — with nothing in between.
Step 6: Identify seasonal or cyclical needs
Some problems only appear at certain times, but solving them can be lucrative.
Step 7: Apply unused tech to old problems
A well-placed innovation can disrupt a stagnant market.
Step 8: Explore service gaps
Better support or education can be as valuable as a better product.
Bottom line:
Market gaps aren’t about finding completely new industries — they’re about spotting needs within existing markets that others overlook.
With Perplexity, you can find those cracks, step in with a better solution, and turn them into a competitive advantage.
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