Social Proof: Gathering Customer Testimonials with AI
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Most businesses think they’re collecting testimonials… but end up with a pile of “great service” and “highly recommend” fluff.
The problem?
They ask customers for feedback without giving them direction — leaving it up to the customer to guess what to say.
That’s why most testimonials feel bland, fake, and useless in overcoming real buying objections.
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