Repurposing Old Content for Traffic with Perplexity Summaries
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Most marketers are on the hamster wheel — always creating new content while ignoring a goldmine in their archives.
You’ve got blog posts, videos, and guides that took hours to make… now buried under years of new material. The problem isn’t that they’re bad — it’s that they’re outdated, poorly optimized, or not packaged for how people consume content today.
How Perplexity revives old content
Perplexity helps you identify what’s worth repurposing and exactly how to update it for today’s audience — so your “old” content can outperform the day it first went live.
You can research:
Trending topics from your archives that are back in demand
Fresh angles to make old subjects feel new
Format shifts that match current consumption habits
Outdated facts that need updating
New keywords and SEO opportunities
Competitive gaps your updated content can fill
Step 1: Spot the resurging topics
Find subjects in your archives that are getting renewed attention in your industry.
Step 2: Add fresh perspectives
Incorporate recent developments, case studies, or events to make it feel current.
Step 3: Upgrade the format
Turn old blog posts into videos, podcasts, infographics, or carousel posts to fit how people consume content now.
Step 4: Refresh the facts
Correct outdated stats, recommendations, or references.
Step 5: Optimize for today’s search
Use the terms, questions, and phrases people are searching for now.
Step 6: Fill content gaps
Look at competitors’ coverage and position your update to answer what they don’t.
Step 7: Add share hooks
Make it more shareable with stronger hooks, visuals, and quotable points.
Step 8: Link it into a series
Group related content into themed sequences for binge-worthy value.
Bottom line:
Repurposing isn’t recycling — it’s upgrading.
With Perplexity, your forgotten content can resurface as highly relevant, optimized, and shareable — often outperforming your brand-new material.
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