Repurposing Old Content for Traffic with Perplexity Summaries

Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity

Most marketers are on the hamster wheel — always creating new content while ignoring a goldmine in their archives.

You’ve got blog posts, videos, and guides that took hours to make… now buried under years of new material. The problem isn’t that they’re bad — it’s that they’re outdated, poorly optimized, or not packaged for how people consume content today