Product Description Writing — Stand Out with Fresh Insights
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Most product descriptions read like they were written by a bored intern with a ruler in one hand and a thesaurus in the other.
They list specs. Dimensions. Capabilities. But they never answer the only question buyers care about: “Why should I care?”
How Perplexity changes product description writing
With Perplexity, you can write descriptions that connect features to benefits customers actually want.
You can research:
Real problems your product solves
Language your customers use when talking about those problems
Concerns and objections that block purchases
Use cases that matter most in real life
Social proof that builds trust
Step 1: Lead with problems solved
Don’t start with what it is. Start with what it fixes in the customer’s life.
Step 2: Use their language, not yours
Mirror the words and phrases your customers already use when talking about needs and frustrations.
Step 3: Show the difference
Explain why your product is better than the alternatives they’re comparing.
Step 4: Handle objections upfront
Address the fears, hesitations, and “what if” questions before they have to ask.
Step 5: Add real-world use cases
Paint a picture of your product in action — not just on a spec sheet.
Step 6: Tap into emotion
Confidence, relief, joy, security — connect your product to feelings that drive decisions.
Step 7: Keep it scannable
Break it up with subheads, bullets, and short paragraphs so people can spot the important bits fast.
Step 8: Guide the next step
Make your call-to-action clear, natural, and easy to take.
Bottom line:
A good product description doesn’t just “inform” — it makes the customer nod along, thinking “This is exactly what I need.”
With Perplexity, you can turn dry, lifeless specs into descriptions that sell because they speak your customer’s language, solve their real problems, and make the benefits impossible to ignore.
💌 Know someone who’d appreciate this? Subscribe at GeezerWise.com to get future letters straight to your inbox.