Product Description Writing — Stand Out with Fresh Insights
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Most product descriptions read like they were written by a bored intern with a ruler in one hand and a thesaurus in the other.
They list specs. Dimensions. Capabilities. But they never answer the only question buyers care about: “Why should I care?”
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