Optimizing Retargeting Campaigns with AI Audience Breakdown
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Most retargeting campaigns treat everyone who didn’t convert the same way.
It’s like giving the same speech to someone who glanced at your booth for 10 seconds and someone who sat through your entire presentation.
Different visitors leave for different reasons — and if your follow-up doesn’t match those reasons, you’re just throwing money at the wall.
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