Maximizing Retention: Using Perplexity to Understand Customer Churn
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Most businesses don’t know a customer is slipping away until it’s too late.
By the time the cancellation email lands in your inbox, the real damage happened months ago.
Why?
Because most churn analysis focuses on when people leave instead of why they start thinking about it.
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