Mastering Keyword Analysis with Perplexity’s Deep Search

Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity

Most keyword research is smoke and mirrors.

You get search volume, competition scores, and maybe a difficulty rating. But none of that tells you what people actually want when they type those words into Google.

The result? Content that ranks but doesn’t satisfy. People click, skim, and bounce — because you answered the wrong question.

Perplexity fixes that.