Making Sense of Analytics: Interpreting Data with Perplexity
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Analytics dashboards give you numbers — lots of them.
Traffic up, conversions down, email open rates fluctuating — but why is it happening?
Most marketing tools give you the what, but very little of the why. Without context, you’re just staring at trends you can’t explain.
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