Leveraging Perplexity for Winning Landing Page Copy
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Most landing pages fail because they talk about you instead of your visitor.
Features, credentials, company story — all fine, but if you’re not answering their questions and solving their problems immediately, they’ll click away.
How Perplexity helps you write copy that converts
Perplexity reveals exactly what your audience thinks, feels, and needs before they act — so your page speaks to them directly.
You can research:
Top questions visitors have on first contact
Audience language for describing their problems and desired solutions
Objections that stop them from clicking “Buy” or “Sign Up”
Benefits that matter most to them
Proof that builds trust fast
Authentic urgency that motivates without pressuring
Step 1: Lead with their questions
Make your headline and first lines answer what’s in their head the moment they land.
Step 2: Speak in their words
Use the phrases and tone they already use when talking about the problem.
Step 3: Kill objections before they grow
Address concerns and skepticism right in the copy.
Step 4: Show results they care about
Lead with benefits, not just product specs.
Step 5: Add social proof with punch
Testimonials, guarantees, and credentials that mean something to them.
Step 6: Use urgency they believe
Deadlines, scarcity, or bonuses — but only if they feel genuine.
Step 7: Make it scannable
Subheads, bullet points, and short paragraphs keep readers moving toward action.
Step 8: End with a call-to-action they can’t ignore
Strong, clear, and placed where the decision happens.
Bottom line:
The best landing page copy doesn’t sound like a sales pitch — it sounds like you’re talking to one person about their problem and showing them exactly how to fix it.
With Perplexity, you can stop guessing and start writing pages that feel tailor-made for your visitor — and built to convert.
💌 Know someone who’d appreciate this? Subscribe at GeezerWise.com to get future letters straight to your inbox.