Lead Nurturing Sequences Using Insights Pulled from Perplexity
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Most lead nurturing sequences fail because they’re generic…
the same messages go to every lead, no matter where they are in the buying journey.
This one-size-fits-all approach means:
Wrong timing
Irrelevant content
Low engagement and conversion
Why? Because the focus is on what you want to tell them… not what they actually need to know to move forward.
How Perplexity changes lead nurturing
Perplexity lets you design sequences based on the real questions, concerns, and triggers your leads have at each stage of their journey — instead of guessing.
You can research:
Stage-specific questions — from early awareness to final decision
Buying obstacles — what slows them down or stops them entirely
Timing patterns — how long each stage actually takes in your market
Purchase triggers — the events or realizations that create urgency
Step 1: Map the questions at each stage
Early: “Do I even have a problem?”
Middle: “What’s the best way to solve it?”
Late: “Why should I choose you over the rest?”
Step 2: Remove barriers
Identify the hesitations, missing info, and frictions that make them stall — then address them head-on.
Step 3: Time it right
Match your sequence pacing to the natural decision-making cycle in your market.
Step 4: Add proof where it matters
Case studies and testimonials early on build credibility. Late-stage proof points remove last-minute doubts.
Step 5: Segment for relevance
Enterprise vs. small business, beginner vs. experienced — each group needs its own angle and language.
Step 6: Keep it helpful, not pushy
Balance education with promotion. Too much selling kills trust; too much teaching without an ask wastes opportunity.
Step 7: Spot upsell and cross-sell moments
As leads progress, new needs pop up. Offer relevant add-ons or complementary solutions.
Step 8: Watch for disengagement
Track what gets ignored, what triggers unsubscribes, and what keeps them engaged — then adjust.
Bottom line:
When nurturing is built on real-world insights instead of assumptions, your emails stop feeling like marketing blasts and start feeling like expert guidance.
With Perplexity, you send the right message, to the right person, at the right time — and that’s how you turn leads into customers.
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