Influencer Outreach: Finding Perfect Partners with Perplexity

Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity

Most influencer outreach fails for one simple reason: brands chase big follower counts instead of real audience alignment.

That’s how you end up sending free product to someone whose followers don’t care — low engagement, wasted budget, no ROI.

The traditional approach is surface-level:

• Check follower counts

• Glance at engagement rates

• Ignore the actual people