Most webinars flop because the topic was chosen in a bubble.

Hosts pick subjects based on what they want to teach — not what their audience wants to learn. The result? Low sign-ups, low engagement, and a lot of wasted prep time.

How Perplexity fixes topic selection

With Perplexity, you uncover real market demand for webinar topics — questions your audience is actively asking, problems they want solved, and skills they’re eager to learn.

You can research:

Frequently asked questions in forums, social media, and industry groups
Emerging trends that are creating new learning needs
Skill gaps that your expertise can fill
Problems and mistakes your audience wants to avoid

Step 1: Start with real questions

Find the concerns, confusions, and “how do I…” questions that keep coming up in your field.

Step 2: Ride the trend wave

Spot industry shifts, tech changes, and new regulations that demand fresh knowledge.

Step 3: Fill skill gaps

Identify the capabilities people are missing — whether that’s basic foundation or advanced strategy.

Step 4: Target real problems

What’s costing them time, money, or results right now? Build your session to fix it.

Step 5: Match topic to audience level

Beginners, intermediates, and experts each have unique needs. One size doesn’t fit all.

Step 6: Make it timely

Leverage seasonal needs, timely events, or urgent problems to create attendance-driving urgency.

Step 7: Choose the right format

Some topics work best as interactive workshops, others as straight-to-the-point presentations.

Step 8: Add “series” potential

Look for topics that can expand into multi-part trainings for deeper engagement.

Bottom line:
Webinars aren’t about filling a slot — they’re about solving a problem for a specific audience, at the right time, in the right way.

With Perplexity, you stop guessing and start picking topics that pull people in, keep them engaged, and leave them wanting your next session.

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GEEZERWISE PUBLISHING

Ideating Webinar Topics with…