How Perplexity AI Optimizes Split-Testing for Higher ROI
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Most A/B tests fail because people test the wrong things.
You’ll see marketers obsess over button colors or image swaps when the real issue is that their headline doesn’t connect or their value proposition isn’t clear. Cosmetic changes can’t fix a message problem.
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