Email Campaigns That Convert: AI-Driven Testing with Perplexity

Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity

Aug 15, 2025

∙ Paid

Most email campaigns fail because they’re built on assumptions, not evidence.

We send subject lines we like, content we think is valuable, and deliver it when it’s convenient for us — then wonder why open and click rates are flat.

Generic “best practices” can’t save you. What works for one list might flop for another. The only way to win is to know exactl…

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