DIY PR: Generating Media Lists and Angles with Perplexity AI

Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity

For years, PR was a rich man’s game.

You needed deep pockets, industry connections, and the patience to wine-and-dine journalists until they’d glance at your press release. For most small businesses, that was a non-starter.

Here’s the truth: PR isn’t magic. It’s targeting the right journalists, understanding what they care about, and handing them a story …