DIY PR: Generating Media Lists and Angles with Perplexity AI
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
For years, PR was a rich man’s game.
You needed deep pockets, industry connections, and the patience to wine-and-dine journalists until they’d glance at your press release. For most small businesses, that was a non-starter.
Here’s the truth: PR isn’t magic. It’s targeting the right journalists, understanding what they care about, and handing them a story worth covering.
The expensive part was always the research. Tracking down contacts, figuring out angles, and knowing when to pitch took forever.
Perplexity fixes that.
Now, you can identify the right journalists, publications, and story hooks in minutes — and reach out to people already interested in your topic. No cold spam. No shouting into the void.
How Perplexity Makes PR Doable for the Little Guy
Pinpoint the Right Contacts – Find journalists, podcasters, and content creators who already cover your space.
Profile Their Preferences – Learn whether they like trend pieces, human interest stories, or hard data.
Perfect Your Timing – See when they publish, what’s trending now, and what seasonal hooks work in your niche.
Lock in the Angle – Spot what makes stories newsworthy in your field so you stand out in their inbox.
Get the Contact Info – Track down the right email, social profile, or submission form so you’re not guessing.
Beyond Traditional Media
Perplexity doesn’t stop at newspapers and magazines:
Identify podcasts, YouTube channels, and newsletters that fit your topic.
Research local media outlets that might cover your business faster than a national one.
Learn what makes someone quotable so you’re a go-to source, not a one-off story.
Discover speaking opportunities that often lead to coverage and authority.
Build Relationships, Not One-Hit Wonders
The smart play isn’t just “get coverage once.”
It’s being the person journalists know they can count on for:
Useful data
Timely quotes
Expert insight
Visual assets
When you’re helpful, you stop being a pitch in their inbox — you become a resource they call.
DIY PR with Perplexity means no more begging for attention. You’re showing up prepared, relevant, and valuable. And the best part? You can do it on a shoestring budget and still look like you’ve got an agency behind you.
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