Creating Viral Challenges and Contests — Trend Spotting with AI

Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity

Most so-called “viral” campaigns flop for one simple reason:

They’re built for the brand — not the people.

You see it all the time. A business cooks up what they think is a clever contest, only to watch it land with a thud. Why? Because they never stopped to ask, “Would my audience actually want to share this?”