Creating Marketing Funnels Backed by Real-Time Data

Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity

Most marketing funnels are built on assumptions — tidy diagrams of how customers should behave.

But here’s the reality: real customer journeys are messy. They zig, they zag, and they almost never follow the path you mapped on your whiteboard.

The problem with traditional funnels? They’re based on theory, not reality. Stages that make sense to you may have…