Creating Buyer Personas Based on Real-Time Data
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Most buyer personas are fiction.
A marketing team sits in a boardroom, invents “Marketing Mary” or “Startup Steve,” and fills in the blanks with guesses: job titles, demographics, maybe a stock photo to make it feel official.
The problem? People change faster than those binders do. Their problems evolve, new influences shape their decisions, and suddenly …
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