Content Personalization: Adapting Messaging in Real Time

Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity

Most websites treat every visitor like they’re the same person walking through the door.

One version of your message.
One set of examples.
One tone of voice.

But here’s the truth — your visitors aren’t clones.

• A first-time visitor is looking for orientation.

• A returning customer wants depth.

• Someone from a trade show click-through has a totally different minds…