Consumer Behavior Insights for Agile Marketers

Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity

Traditional consumer research is slow, expensive, and often wrong.

Surveys capture what people say they do. Focus groups create artificial behavior. And by the time results come in, the market has moved on.

What you need is real-time insight into what customers actually do and why they do it — right now.