Business Training 1-Day Challenge... Week #1

Create and Launch a Micro-Landing Page in a Single Day - Fred Ferguson (GeezerWise) #BusinessTraining1DayChallenge

Ever get stuck thinking you need a full website to launch an offer or build your list?

You don’t.

Today’s Business Training Challenge is all about stripping things down to what actually works — one page, one action, one goal.

You’re going to create and launch a micro-landing page that gets results fast.

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🎯 Why This Matters

Micro-landing pages are like sniper rifles in the business world. They're focused, sharp, and built for one purpose — to convert. Whether it’s collecting leads, promoting a product, or registering someone for your webinar, this is about single-purpose execution.

Forget multiple tabs and bloated homepages. You’re building one page that does one thing — and does it well.

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✅ Here's the Game Plan

1. Choose ONE goal
What’s the ONE action you want your visitor to take?

• Join your list?

• Grab a freebie?

• Buy a low-ticket offer?
  Pick one and build the page around it.

2. Write a headline that hits
It should be urgent, clear, and tied directly to your offer.
Good: “Get the 7-Day Email Launch Plan That Tripled My Sales”
Not-so-good: “Welcome to My Website”

3. Add a subheadline (optional)
Clarify the value. One sentence. No fluff.
Example: “No tech skills? No problem. Just copy and paste.”

4. Build your CTA button
Make it pop. Use verbs. “Download Now” beats “Submit.”
Pro tip: Place it above the fold — don’t make people scroll to find it.

5. Keep your copy short
Nobody reads walls of text. Focus on benefits. What’s in it for them?
Use icons or short bullets if you need structure.

6. Add trust signals

• A short testimonial

• A 30-day guarantee

• “Used by 4,000+ customers”
  These work — don’t skip them.

7. Make it mobile-ready
Most of your traffic will be on phones.

• Fast loading

• Tappable buttons

• Clean layout
  Double-check before hitting publish.

8. Test & tweak
Use a tracker (like Switchy, Bitly, or built-in analytics) and A/B test the headline or CTA once it's live. Adjust as you go.

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🛠️ A Marketing Tool That I Use…

🔥 Want an All-in-One Tool That Does It All?

If you're looking for a single platform that covers landing pages, sales funnels, list building, email marketing, traffic generation, link shortening, and real-time tracking—LeadsLeap has you covered.

They offer a free forever membership with powerful tools already included, and if you’re serious about growth, the Pro upgrade gives you access to advanced features that can seriously level up your business.

LeadsLeap also includes a built-in affiliate program, so you can earn while you use — no extra setup needed.

🟢 If you sign up through my link, just hit reply, and I’ll send you my free LeadsLeap training to help you get set up fast and start earning as an affiliate.

⚠️ Disclosure: I’m an active LeadsLeap Pro member and affiliate. The link I share is an affiliate link — which means if you join and upgrade, I may earn a commission at no extra cost to you. I only promote what I personally use and trust.

👉 Check out LeadsLeap here.

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👊 Final Word

You're not trying to build a brand today — you're building momentum.

A micro-landing page is a lean, mean marketing machine. You’ll walk away from this challenge with a live asset that can grow your list, validate an offer, or kickstart a campaign.

Just don’t overthink it. One goal. One page. One action.

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📌 Coming up next: Business Training Challenge Week #2 – Email That List Like a Boss

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📌 This letter was written by Fred Ferguson (GeezerWise). If it spoke to you, I’d love to hear back—just hit reply.
💭 Got a question, memory, or topic you'd like me to write a letter about? Hit reply and let me know—I won’t respond individually, but I may turn it into a future letter. Consider it a suggestion box for the soul.
💌 Know someone who’d appreciate this? Forward it or invite them to subscribe at www.geezerwise.com.
⚠️ If you see a message below about pledging support—that’s Substack’s way of letting readers chip in if they want. Totally optional but always appreciated if this work means something to you.

—Fred [GeezerWise]