Building Authority-Driven Podcasts Using Perplexity Research
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Most podcasts fail because they’re just conversations — no clear takeaway for the listener.
Hosts talk about whatever’s on their mind, invite whoever says yes, and hope people stick around for the banter. But “interesting” isn’t enough to build real authority in your space.
The truth? Too many business podcasts are designed for the host’s benefit — not th…
Keep reading with a 7-day free trial
Subscribe to The GeezerWise Vault to keep reading this post and get 7 days of free access to the full post archives.