Blue Ocean #7: Capturing New Demand — How AI Helps You Reach People No One’s Talking To
Your next best customer isn’t a competitor’s follower. They don’t even know what they’re looking for—yet.
Most marketers fight for attention from people who are already shopping.
That’s short-sighted.
The real opportunity?
Capturing the demand that hasn’t shown up yet.
These are non-customers.
People with a need, desire, or problem… but no existing solution that truly fits them.
And that’s where AI flips the script—turning you into a demand creator, not just a demand catcher.
🔎 1. Use AI to Identify the “Invisible” Audience
They’re not in your funnel.
They’re not following your competitors.
They’re living their lives just one insight away from becoming your most loyal customer.
AI can:
Analyze demographic data to uncover overlooked subcultures
Track lifestyle shifts (like remote work, digital nomadism, aging populations)
Spot mismatches between what’s being offered and what’s actually needed
✴️ Prompt idea:
“List three overlooked lifestyle groups who are underserved by the wellness industry.”
These aren’t small cracks. They’re hidden entry points into wide-open markets.
📈 2. Tap Into Emerging Trends—Before They Go Mainstream
AI-powered trend tools like Exploding Topics or Glimpse can show you:
What’s starting to trend (not what’s already saturated)
Who’s talking about it
And where they’re showing up online
That means you don’t have to chase hype.
You surf the wave before it breaks.
✴️ Prompt idea:
“Analyze online discussions to find rising trends in personal development for midlife adults.”
🧩 3. Blend Niches to Invent Something New
Some of the biggest breakthroughs come from crossing streams.
AI can suggest ways to combine:
Two unrelated interests (like mindfulness + productivity)
A cultural movement + a tech feature
A classic problem + a fresh delivery model
✴️ Prompt idea:
“Generate product ideas that combine plant-based living with AI-driven personal coaching.”
These blends create category-defying offers—and you become the only one who provides them.
📣 4. Craft Messaging That Connects Instantly
When you’re speaking to someone who’s never been targeted before, the right message hits like a lightning bolt.
AI tools help you:
Write messaging that mirrors your audience’s values, fears, and dreams
Translate trends into emotionally resonant copy
Build headlines and calls-to-action that spark curiosity and trust
✴️ Prompt idea:
“Write five taglines for a mobile app that helps first-time remote workers manage their mental wellness.”
You’re not just selling.
You’re starting a conversation no one else is having.
✨ This Is the Real Advantage
AI doesn’t just help you compete in today’s market.
It helps you shape tomorrow’s.
While others are busy optimizing yesterday’s strategy, you’re:
Finding people nobody’s targeting
Solving problems nobody’s solving
Building brands nobody saw coming
That’s not luck. That’s vision—powered by insight.
Next Up in AI Secrets:
“Breaking the Value–Cost Trade-Off with AI”
How to offer more value and lower your costs? We’re about to blow up that old-school business myth.
Tagged: #AISecrets #CreateDemand #HiddenMarkets
Written by Fred Ferguson, aka GeezerWise