Blue Ocean #5: The Four Actions Framework — Now with AI
Every product, service, or brand you’ve ever created?
Want to stand out? Stop doing what doesn’t matter.
It’s carrying extra weight.
Features no one uses.
Costs that don’t convert.
Ideas that seemed smart… until they didn’t move the needle.
That’s where the Four Actions Framework comes in.
It helps you reshape your offer by asking:
What should we Eliminate?
What should we Reduce?
What should we Raise?
What should we Create?
Simple. Strategic. Brutal in the best way.
And with AI?
You don’t have to guess at the answers.
🚫 Eliminate: Cut the Dead Weight
AI can analyze:
Reviews
Support tickets
Social media mentions
…and show you what nobody’s using, loving, or even noticing.
✴️ Try this prompt:
“Analyze customer feedback to identify features people don’t mention positively—or at all.”
Eliminating these frees up space, time, and money.
And your product gets cleaner, faster, more focused.
📉 Reduce: Scale Back What’s Overdone
Some things matter—but not as much as you think.
AI helps you:
Spot diminishing returns
Evaluate which features cost too much but add too little
See where users drop off or disengage
✴️ Prompt idea:
“Evaluate which features drive high costs but have low engagement based on user behavior data.”
Reducing doesn’t mean removing—it means right-sizing.
📈 Raise: Double Down on What Works
What are your customers already loving?
Let AI find out:
Sentiment analysis to identify high-praise features
Competitor scanning to see what you do better
Predictive modeling to identify what deserves more spotlight
✴️ Try this:
“Based on customer reviews and behavior, which parts of my service are most valued—and should be emphasized more?”
Raise the volume on the things people already care about.
🧪 Create: Bring in What’s Missing
This is where innovation lives.
AI can:
Spot gaps in competitor offerings
Track rising trends in your niche
Generate new product ideas on demand
✴️ Prompt idea:
“Suggest 3 product features that competitors don’t offer, but my audience might value—based on current pain points.”
This is how you open new demand instead of fighting over scraps.
Why This Framework Still Matters
Because clarity is rare.
The world is full of bloated offers, generic messages, and half-baked launches.
But you’re not building noise.
You’re building strategy—and AI is your scalpel.
Eliminate.
Reduce.
Raise.
Create.
Do it with purpose.
Do it with AI.
Next Up in AI Secrets:
“Making the Competition Irrelevant — AI’s Greatest Power”
Let’s talk about how to stop chasing the pack and start building something no one can copy.
📌 This was written by Fred Ferguson (GeezerWise). If it spoke to you, I’d love to hear back—just hit reply.
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—Fred [GeezerWise]
Tagged: #AISecrets #ProductStrategy #BlueOceanFramework
Written by Fred Ferguson, aka GeezerWise