Blue Ocean #5: The Four Actions Framework — Now with AI

Every product, service, or brand you’ve ever created?

Want to stand out? Stop doing what doesn’t matter.

It’s carrying extra weight.
Features no one uses.
Costs that don’t convert.
Ideas that seemed smart… until they didn’t move the needle.

That’s where the Four Actions Framework comes in.

It helps you reshape your offer by asking:

1. What should we Eliminate?

2. What should we Reduce?

3. What should we Raise?

4. What should we