Blue Ocean #2: AI Doesn’t Just Compete—It Escapes the Crowd
Most people use AI to try and beat the competition. Written by Fred Ferguson - GeezerWise
What if the best way to win… is to not play the same game at all?
But what if you could use it to leave the competition behind entirely?
That’s the real power of combining AI with Blue Ocean Strategy.
It’s not about fighting smarter.
It’s about creating something so different that no one else even compares.
Let’s break down how AI helps you do exactly that.
🔍 1. Find Gaps in the Market—Before Anyone Else Sees Them
AI doesn’t just scan the surface. It goes deep into data most people ignore.
Here’s how:
Keyword Tools like Ahrefs or SEMrush show you high-search, low-competition terms
Sentiment Analysis finds pain points in forums, reviews, and social media
Predictive Analytics spots rising trends you can act on before they blow up
You're not reacting to what’s hot—you’re creating what’s next.
✴️ Try this prompt:
“List three underserved topics in the remote work wellness niche that show rising interest online.”
🧠 2. Create Something That Feels Custom-Built
Most competitors chase general audiences. That’s a mistake.
AI helps you zoom in:
Segment your audience by behavior, values, or lifestyle
Craft content, offers, and features that feel personal
Build loyalty with people who feel seen (because they are)
When you serve a niche deeply and intentionally, you become the only choice that makes sense.
⚙️ 3. Build Features That Competitors Can’t (or Won’t)
With AI, you can develop:
Personalized experiences that change based on user behavior
Adaptive content that evolves over time
Responsive offers that hit exactly when someone needs them
This isn’t about gimmicks. It’s about relevance.
Most brands can’t (or won’t) move this fast.
That’s your edge.
✴️ Prompt idea:
“Suggest three unique product features I could add for introverts using wellness apps from home.”
💬 4. Automate What Slows Others Down
Speed matters.
While others are stuck answering emails or scrambling on launch day, AI can handle:
FAQs and customer support (with chatbots)
A/B testing for messaging and design
Real-time performance feedback
You focus on big moves.
Let AI handle the small stuff.
The Result?
You’re not one more player in a crowded game.
You’ve changed the game entirely.
No head-to-head battles. No racing to the bottom.
Just you, building something real—while the crowd fights over crumbs.
Next Up in AI Secrets:
“Finding Gaps No One Sees—Thanks to AI”
That’s where we take everything here and go even deeper into how to uncover unmet needs and underserved markets, step-by-step.
📌 This was written by Fred Ferguson (GeezerWise). If it spoke to you, I’d love to hear back—just hit reply.
💭 Got a question, memory, or topic you'd like me to write a letter about? Hit reply and let me know—I won’t respond individually, but I may turn it into a future letter. Consider it a suggestion box for the soul.
💌 Know someone who’d appreciate this? Forward it or invite them to subscribe at www.geezerwise.com.
⚠️ If you see a message below about pledging support—that’s Substack’s way of letting readers chip in if they want. Totally optional but always appreciated if this work means something to you.
—Fred [GeezerWise]