Blue Ocean #10: Value Innovation with AI — More Than Just a Buzzword
Better. Smarter. Simpler. Cheaper. Yeah, you can have it all.
Let’s kill the myth that innovation means complexity.
The best innovations don’t add more—they remove friction.
They feel effortless.
They do one thing so well, people never want to go back.
That’s Value Innovation—and with AI, it’s not just possible.
It’s practical.
Let’s break down what it really means—and how to build it into your offers starting today.
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