Automating Routine Research for Maximum Marketing Productivity
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Marketing research never ends. Competitors keep moving, trends shift, customers change their minds…
and the market throws curveballs when you least expect it.
The usual way most people handle research?
They do it after something blows up or a golden opportunity passes them by. Reactive. Last-minute. Stress-filled.
Perplexity flips the script.
It lets you turn “occasional scrambling” into a consistent, automated research routine — so you’re always ahead of the curve without letting it eat your calendar.
How to Put Research on Autopilot
Pick Your Priority Questions – Know the competitive intel, trends, and customer insights that matter most.
Build Weekly Research Days – Monday for competitor tracking, Tuesday for trend analysis, Wednesday for customer feedback… you get the idea.
Use Templates – Create reusable question frameworks so you’re not starting from zero each time.
Automate Competitive Monitoring – Track new content, campaigns, and messaging shifts in real time.
Spot Trends Early – Research emerging topics before your competitors even know they’re a thing.
Keep the Pulse Without Burning Out
Perplexity makes it easy to:
Review Customer Feedback Regularly – Don’t wait for quarterly reports to fix small problems.
Plan Seasonal Campaigns – See what’s coming up next month, next quarter, or next holiday season.
Optimize Channels – Learn what’s working in email, ads, and landing pages — then adjust before results tank.
Find Partnership Opportunities – Identify new influencers, companies, and collaborators early.
Stay Crisis-Ready – Spot industry controversies and mistakes before they land in your lap.
Start Small, Win Big
You don’t have to overhaul your entire process at once. Pick one or two research areas and make them a habit. Once they’re baked into your workflow, add more.
The point isn’t doing more research — it’s doing smarter, faster, consistent research so you can:
Spot opportunities early
Avoid problems before they happen
Make better strategic calls
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