Audience Segmentation Made Simple Using Perplexity AI Data

Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity

Most marketers treat their audience like one big blob.

They send the same emails, post the same content, and push the same offers to everyone — assuming all customers think, want, and buy the same way.

But here’s the truth: your audience isn’t one person. It’s a mix of different groups, each with unique needs, behaviors, and preferences. And when you try …