Answer Engine Optimization (AEO) for Marketers: Perplexity’s Edge
Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity
Search is changing.
People don’t just want a list of links anymore — they want direct answers. AI-powered answer engines like Perplexity are becoming the go-to source for quick, accurate information. That means your old SEO playbook isn’t enough.
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