Analyzing Competitor Pricing with Perplexity (So You Stop Guessing)

Written by Fred Ferguson – GeezerWise on Substack at www.geezerwise.com #Perplexity

Most businesses price like this:

1. Add up costs.

2. Slap on a margin.

3. Maybe peek at a competitor’s website.

4. Hope it works.

That’s not strategy — that’s gambling. And it’s why so many companies either leave money on the table or price themselves straight out of the market.

Perplexity lets you stop guessing. Instead of random math and assumptions, you get a clear, r…