💸 7 Ways to Cut Costs in Your Online Marketing Business (Without Cutting Corners)

GeezerWise Money Talk Written by two-finger typer Fred Ferguson

There’s a myth out there that you can start and grow an online business without spending a dime.

Now, I’m not saying it’s impossible—but it’s sure as hell not easy. And more importantly, it’s not smart. You need some basic tools—your own domain, a place to host your stuff, and an autoresponder so you’re not yelling into the void.

Borrowing other people’s platforms might seem convenient, but that’s like building your house on someone else’s land. Sooner or later, the landlord changes the rules—and suddenly, you’re out in the cold.

The good news? You don’t need to spend thousands to get rolling. With just a few hundred bucks and a game plan, you can build a lean, mean digital machine.

Here are 7 ways to cut your costs and still build a business worth showing off:

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✅ 1. Start Small—Like, Really Small

Buy a domain from a budget-friendly site like Namecheap or NameSilo. Skip the five-year “discount”—you’re not there yet.

Choose monthly hosting. Starter plans work fine for now. Upgrade later when you’ve got revenue—not before.

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✅ 2. Don’t Follow the Herd

You don’t need ClickFunnels or Leadpages right out the gate. Tools like Thrive Themes or OptimizePress do the job without bleeding your wallet dry.

Forget the hype. You’re building, not bragging.

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✅ 3. Track Every Penny

Recurring PayPal charges can sneak up like a raccoon in the night. You think you canceled that subscription… but nope, it’s still munching away at your balance.

Make a list. Cancel what you don’t use. Rinse and repeat monthly.

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✅ 4. Use Free Trials Like a Strategist

Got a 30-day trial? Don’t activate it until your funnel’s built and traffic’s ready. Otherwise, you’re wasting time while the clock ticks down.

Hit the ground running, not fiddling.

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✅ 5. Don’t Buy Junk Just Because It’s Cheap

That $49 “lifetime access” autoresponder might look good—until your emails land in the spam folder or the software ghosts you during a launch.

Stick with trusted names: ConvertKit, AWeber, ActiveCampaign. You’re building a business, not spinning the roulette wheel.

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✅ 6. Shop Around Like a Bargain Ninja

That PLR product for $9? It might be $3 somewhere else.

Always check other vendors. This ain’t your first rodeo—you know Coke costs more at the movies for no good reason.

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✅ 7. Hunt for Coupons (And Don’t Be Afraid to Ask)

Before you buy, search “[product name] + coupon” on Google. There’s gold out there.

Black Friday deals. Quiet Tuesday sales. Or just email the seller and ask. Be polite. You’d be surprised what folks will offer just because you asked nicely.

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Bottom line:
Cutting costs isn’t about cutting corners—it’s about cutting waste.

Get lean. Stay smart. Stack profits.

Your future self (and your bank account) will thank you.

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Fred Ferguson | GeezerWise]

P.S. If you’re new around here—welcome. GeezerWise is for the curious, the late bloomers, and the ones who’ve still got fire in the belly. We talk digital marketing, reinvention, and building a second act that’s richer in every way. Subscribe to stay in the loop. 🔥