11 Essential Email Marketing Tips for Seniors (from a Senior Who’s Still in the Game)

Written by Fred Ferguson (GeezerWise)

Dear son,

“The money’s in the list.”
— Every online marketer who’s been around long enough to mean it

Email marketing is a fancy name for something simple: writing helpful, human notes to people who’ve asked to hear from you. That’s it.

If you’re a senior dipping your toes into this world — or if you’ve been at it a while and want to sharpen your edge — thi…